Fiksu wanted to figure how if “popularity” as determined by download volume was having any impact on search results, so it began testing App Store search following the removal of the viral hit Flappy Bird from iTunes. Every day after Flappy Bird’s disappearance, Fiksu ran a search for the phrase “flappy bird” and then matched the results to the app’s then-current overall chart rankings. These chart rankings are based on recent download volume, among other things.
Gameloft explains in the app’s release notes: “New York is under threat from a city-wide gang war and only Spider-Man can stop it! Standing in his way are Electro and other nefarious villains. Can Spider-Man restore order and safety to the Big Apple?!”
In the U.S., for example, Google Play revenue grew approximately 55% quarter-over-quarter, taking the country past South Korea (home to Samsung and LG), and second place on the Market Index since Q1 2013. Now it’s number three, with Japan (#1) and the U.S. (#2) ahead. The change indicates that stateside Android users may be slowly warming up to the notion of paying for apps and other in-app purchases, specifically games, like category leader Clash of Clans, for instance.
What can be said for sure, however, is that an app’s search position will matter more as the store grows in size, and as queries become increasingly sophisticated thanks to recent App Store improvements, like the newly added related search suggestions, for example, and other changes yet to come.
The official iOS adaptation of the “The Amazing Spider-Man 2” movie promises mobile gamers an open-world adventure full to the brim with “non-stop action,” and charges players with helping the Marvel hero face his greatest challenge yet.
Search results are generally understood to be calculated by three key metrics: the company name, an app’s title, and the 100-character meta-keywords provided within iTunes Connect by the app’s publisher. But Fiksu says it found that download volume, as measured by Category rankings, appears to also have a strong impact on search results ranking.